Annual Membership Conference
Developing a Successful Digital Marketing Strategy for the Millennial Audiences
On February 10, California Presenters held a moderated Q&A session with Erik Gensler, Founder of Capacity Interactive, a premier digital marketing consulting firm which has worked with some of the country’s leading arts organizations including: New York City Ballet, Jazz at Lincoln Center, and Goodman Theatre. It was an excellent discussion of how performing arts organizations can develop a successful digital marketing strategy to specifically target the next generation of ticket buyers. Recording can accessed here.
Interactive Tour Routing Map
Thanks to David Palmer, the general manager at SOKA Performing Arts Center, there is now an interactive tour routing map showing the locations of the presenting venues in California and surrounding states! Useful to agents, artists and presenters alike, the map can be accessed here. CP thanks David for his initiative and great work!
Banner photo credits: ODC Theatre; Green Center for the Arts, Sonoma State University; Curtis Theatre, City of Brea
California Presenters is supported by: